Privacy policy

This Privacy Policy (or “Policy”) tells you how SHISEIDO GROUP EMEA (“SHISEIDO GROUP EMEA”, “we”, “us” or “our”), jointly with other entities of Shiseido Group, collects, uses, shares, and protects personal data about you. SHISEIDO GROUP EMEA holds the rights on the brand Issey Miyake for perfume and cosmetics. More information on the entities involved is in Section 5 below.

This Privacy Policy also tells you how you can access and update your information and make choices about how your information is used. More information on how to contact us to exercise your data subject rights is in Section 10 below.

This Policy covers both our online and offline data collection activities, including information that we collect through our website and applications, as well as our offline programs and events. By using the Issey Miyake website accessible at (the “Issey Miyake Website” or “Website”) or by otherwise giving us your information or consent to the processing of your personal data, you agree to the terms of this Policy. If you do not agree to this Policy, you must not use our Website or applications or give us any of your information or consent to the processing of your personal data.

If we decide to change the way we handle your information, we will post those changes in this Privacy Policy. For some changes, we will notify you more prominently and/or give you prior choice, depending on the legal requirements we will have to comply with. We reserve the right to make changes to our practices and this Policy at any time, provided that we follow the procedures above.

This Privacy Policy answers the following questions:

1.How do we collect information from you?

This Privacy Policy applies to information that we collect from you through the methods described below, mainly upon your consent (usually by ticking a box or filling in a data collection and consent form).

On Issey Miyake Website and other websites and applications
We may collect information from you through the Website, other websites or applications. This could include (a) any site that we own and control under our own domain (such as some domain name that redirects you to one of these sites), or (b) any site or web application that we may develop and run on a third party social network such as Facebook. This could also include any site or application that we specifically design for use on a cell phone or other mobile device, such as a mobile-enabled site (i.e., WAP site) or mobile application (e.g., iPad/iPhone app). This Policy will only apply if it is posted or linked to on the website or application which you are using.
Store boutiques
We may collect information from you at events organized at retail stores. This may take the form of a printed registration or other information collected in store. In some instances, these stores may be found within other department stores.

Call center orders and support
We may collect information from you through our call centers, for example, if you request support over the phone or via fax or postal mail to our customer service department. Our call centers may also collect information from you to respond to your question or comment or another follow-up request.

Email correspondence
We may collect information from you if you correspond with us via email. For example, if you send an email to our customer service department, we may obtain certain information about you (such as your contact email address) and use it to follow up.

Data collected from other sources
Occasionally, we may obtain information about you from other sources. For example, we may hire a third party data aggregator or vendor to provide us additional information about our existing customers (this is known as “data appending”), including information from your profile or postings on a third party social network. We may also receive information from third party co-sponsors who we may partner with occasionally to run special promotions or giveaways. We may also receive information about customers in the event we acquire other companies.

2.What information do we collect from you?

Depending on how you interact with us (online, in store, on the phone, etc.), we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information, and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant services. We inform you (usually on the collection form) whether the requested information is necessary or optional to provide the contemplated services. We may not be able to provide a service if you do not disclose the necessary information as requested.

Personal contact information

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include information that you give us about someone else. We typically collect personal contact information in connection with a variety of activities, website community features, newsletter sign-up, etc.), customer service, contests and promotions, and customer feedback.

This includes any information we may collect from you in the context of your in store purchases.

Demographic information

This includes any information that describes demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, facial attributes (e.g., hair color, eye color, skin type, skin tone, etc.), general geographic location (e.g., zip code or city and state), favorite products, hobbies, and interests, or lifestyle information. We typically collect demographic information in connection with a variety of activities, including account registration (e.g., website community features, newsletter sign-up, etc.), contests and promotions, and customer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account profile. To do so, go to the relevant “My Account” of our site or contact Customer Service. For demographic information associated with your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network information” below.

Technical computer info

This includes any information about the computer system or other technological devices that you may be using to access one of our websites or applications. We typically collect this information through the use of automated technologies such as cookies and web beacons. For more on cookies, see Section 5 below. Examples of technical computer information that may be collected include your computer’s IP address, operating system type, and web browser type.

Website usage information

This includes information about how you use and navigates our websites and applications, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with our websites or applications (e.g., date and time of visit, which site you came from, etc.). This information is captured using automated technologies such as cookies and web beacons and may be collected regardless of the device you may be using (computer, smartphone, tablet, etc.). This information may also be collected using third party analytics services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page or the amount of time spent on a site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where users link to from that email, etc.). Website usage information is associated with your personal contact information if you provide such information to us. For more on cookies, see Section 4 below.

Customer feedback

This includes information that you voluntarily share with us about your experience in using our products or services, including our beauty products, websites and applications, and store boutiques. Examples may include comments and suggestions, testimonials, or other feedback you send us about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.

Customer-generated content

This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites or applications, such as our Facebook fan pages or applications. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content in connection with contests and promotions, website community features, customer engagement, and third-party social networking.

Social network information

This refers to any information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us or that you post publicly. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with application developers or that you post publicly on our social networking page. For example, we may receive your social network information (or parts of it) when you download or interact with one of our application on a social networking site (such as Facebook) or use a third party social networking feature that is integrated within our Site (such as Facebook Connect). To learn more about how your social network information may be obtained by us (or other application developers), please visit the website of the relevant third party social network.

Other information (depending on context)

This refers to any other information that we might need to collect for a specific form, feature, or other services that you use or request. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Section 3 below for more specific examples.

3.Why do we use and store your information?

The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses listed below will be relevant to every customer.  As general information, please note that we use your information for profiling purposes upon your consent (usually by ticking a box), in order to adapt our messages to your profile and habits. We may add further purposes, different from the ones listed below, in the future. In such case, this Privacy Policy would be amended in order to fully inform you and, where necessary, we will request your consent.

Please note that there are many independent e-commerce sites and store boutiques that sell products but that are not controlled or operated by Shiseido Group. Because these sites may have different privacy and security practices than we do, we recommend that you read their privacy policies before making any purchases on those sites or store boutiques.

Customer service

Safety of cosmetic products

Availability of products

We will collect information from you through our websites (such as email), if you are interested to be informed about the availability of our products. This processing is based on your consent.

Product improvement and customization

We will collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and customer feedback. This processing is based on your consent.

Contests and Promotions

We will collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Some promotions with customer-generated content or a social networking component will be run on third party social networks such as Facebook (e.g., on ISSEY MIYAKE PARFUMS Facebook fan page or application). To comply with sweepstakes laws, we may publish or share limited information about promotion winners (such as name and city of residence). For more information about our contests and other promotions, please see the official rules or details posted with each promotion. This processing is based on your consent to participating to the contest or promotion.

Marketing Communications

Upon your consent to registering to our newsletters, we will collect and use your information in our Shiseido Group customer relationship management system to send you marketing communications, such as email communications, mobile messages (including text and/or push notifications), and postal mailings. These communications may inform you about new products, store events, special discounts and coupons, beauty tips, and other news and special offers. On occasion, these communications may also contain information or offers about third-party products.

Such collection of information for marketing communications purposes are made upon your consent (usually by ticking a box on a collection form).

Sending you marketing communications mostly requires the collection and use of certain personal contact information and/or demographic information. In some instances (such as for mobile messages), this may involve the use of technical information or precise geo-location information obtained from your mobile device. This allows us to send you messages directly to your mobile device, including offers and coupons based on your location.

You can always opt-out from receiving marketing communications either by following the unsubscribe instructions provided in each such communications or by updating your device settings for mobile messages. If you have an online account with us, you may be given the option to change some of your communication preferences under the Preference Center. Please note that even if you opt out from receiving marketing communications, you may still receive other communications from us for important announcements (e.g., product recalls, privacy policy changes, etc.).

Other general purposes (e.g., Website security, internal research)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our Website and applications and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain personal information, demographic information, technical computer information, website usage information, and customer feedback.

We use cookies on our Website. A cookie is a small file of letters and numbers that we put on your device when you visit our website and which allows us to recognize your computer when you come back to our site at a later time. Cookies allow us to enhance your website experience in several ways.. We may also use cookies to personalize certain website features and to show you content and ads more relevant to your interests. By accessing and using our website(s), you consent to our use of cookies.

You can learn more about cookies and how they work at or You can always disable cookies through your browser settings.

Information on how to customize your cookies options in your browser settings:

Click the menu button and choose “Options”.

Select the “Privacy panel”.

Set Firefox will: to “Use custom settings for history”.

Check mark “Accept cookies from sites to enable Cookies”, and uncheck it to disable them

Please check the procedural steps with screenshots here:

Click the Chrome menu on the browser toolbar.

Select “Settings”.

Click “Show advanced settings”.

In the “Privacy” section, click the “Content settings button”.

In the “Cookies” section, select “Block cookies by default”

Please check here:

Internet Explorer
Click the “Tools” button, and then click “Internet options”.

Click the “Privacy” tab, and then “Advanced”,

Select “Override automatic cookie handling”

Select “Block” in the list “third-parties cookies”

Choose “Preferences” from Safari menu / “Confidentiality” near to “Block cookies and other website data” and select the option “Third parties and advertisers”. It might be the default setting.

Doing so, however, may disable certain features on our Website.

To opt-out from third-party cookies that are used for advertising purposes, you can do so on the NAI website at

We may use third party web analytics services on our websites or applications, such as Google Analytics. The service providers that administer those services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to analyze use of our websites and applications. You may deactivate the ability of these analytics services to analyze your browsing activities on our websites and applications. To learn more about web analytics services, and exercise your choice with respect to their collection of information on our websites or applications:

– To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at

4.Who are we and with whom do we share your information?

We are part of Shiseido Group and joint efforts with other Shiseido entities in order to serve you best, each of the Shiseido entities involved being in charge of a specific part of the service provided to you. We also use third parties who act on behalf of and under the instructions of the Shiseido entities as described below. In this context, we may share your information with the types of entities or in the situations described below.

When the processing of information involves transfers outside the European Union, these transfers are made upon appropriate guarantees described in each section below. You may ask us for further information or a copy of related documents by contacting us as mentioned in section 10 below. We do not rent or sell your information to third-party companies for their own marketing use

Affiliated Entities

We hold the rights on the brand Issey Miyake for perfume and cosmetics, operate the Website and are in charge of the relationship with you and all the customers and data subjects. Our full identity and contact details are in Section 10 below.

We may share (or receive) information about you, including personal information, with Shiseido Americas Corporation which headquarter is 900Third Avenue, New York NY 10022,  in the US (“SAC”) who is joint data controller with us for the customer relationship management (CRM).

SHISEIDO GROUP EMEA is in charge of leading the general regional CRM management for Europe, Middle East and Africa (EMEA). SAC is in charge of defining and administering of Shiseido Group’s CRM IT system.

The representative of SAC in Europe is SHISEIDO GROUP EMEA whose contact details are in section 10.

The local Shiseido Affiliate within EMEA is in charge of sending messages to you and within the scope of its territory of activities.

When such sharing of information involves transfers outside the European Union with SAC, these transfers are based on its Privacy Shield certification.

SAC complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of your information transferred from the European Union to the United States. To read our Privacy Shield Policy click here. To learn more about the Privacy Shield program, and to view our certification, please visit

Transfers outside the European Union other than with SAC are based on the standard contractual clauses, in compliance with the model clauses validated by the European Commission.

Third party vendors

These are outside vendors, agencies, or contractors we hire to help us run our business (e.g. operate our Website, run promotions and marketing campaigns, operate our call center, etc.). The information processed by our vendors include all the personal data relating to you we collect and process depending on the service being provided by the vendor. For some vendors, we may need to transfer your information to locations outside the European Union, such as to the United States. Our vendors are only allowed to use your information for the specific tasks we’ve hired them to do, and for no other purpose. They’re also required to keep your information confidential and secure.

When such processing of information involves transfers outside the European Union, these transfers are based on standard contractual clauses, in compliance with the model clauses validated by the European Commission.

Legal disclosures (when necessary)

This is when we may need to share your information for law enforcement or other legal purposes. This type of sharing may be necessary in connection with a lawsuit, claim or investigation, governmental inquiry, court order, enforcement of legal rights (e.g., contract terms, intellectual property rights, etc.), safety issue, or other similar legal or security matter. Sharing your information for these reasons is not a regular event, but could arise from time to time. We will strive to limit the types and amount of information we may need to share for legal purposes to that which is reasonably necessary and will make sure that any transfers outside the European Union is made on the appropriate legal basis.

Business transfers (e.g., sale or acquisition of company)

We may share (or receive) information about you, including personal contact information, in the event of an acquisition, merger, sale, corporate restructuring, bankruptcy, or other similar event that involves SHISEIDO GROUP EMEA or its parent or affiliated companies. If such an event occurs, we will take reasonable steps to require that your information is handled in accordance with this Privacy Policy, unless it is not practicable or permissible to do so and will make sure that any transfers outside the European Union are made on the appropriate legal basis.

5.How long do we store your information?

We store your information for a duration that is proportionate to the purpose for which we process them and for a maximum 3 years from the end of the commercial relationship.

6.How do we protect your information?

We use a variety of standard methods (described below) to keep your information confidential and secure. Please note, however, that these protections do not apply to any information you choose to share in public areas such as our website community features or other social areas.

Secure operating environments

We store your information in secure operating environments that are protected from the public and that we only allow authorized our employees and agents/contractors to access on a need-to-know basis.

Other security measures

In addition to the methods above, we may take other measures to protect your information, depending on the sensitivity of the data and other considerations (such as how the information is collected and where it is stored). These measures may include (among other things) additional access restrictions, password requirements, and physical protections (e.g., secure data centers, etc.).

Measures you can take

Despite all of our efforts, no security safeguards or standards are guaranteed to provide 100% security. It is also important for you to play a role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is hard for others to guess and never to reveal it to anyone else. If you use a shared or public computer, never choose to have your login ID or password remembered and make sure to log out of your account every time you leave the computer.

7.Other important policy information

This section provides additional information that is important for you to know about this Policy or our practices.

We do not collect information from children

We do not solicit or collect any type of information from a person known to be under the age of 16. If we discover that we have accidentally collected information from a child, we will remove that information from our records as soon as feasibly possible (or obtain the necessary parental permission to retain it).

We are not responsible for third party sites/features

Our Website and applications may provide links to, or features from, other third party sites (such as third-party social networks) that we do not own or control. If you click on such links or use such features, you do so at your own risk. We are not responsible for the content or practices of any third party site, application, or feature.

8.How can you contact us with questions?

For any questions or concerns regarding this Privacy Policy, you can contact us through the contact form accessible on our Website or by sending us a postal mail at:

RCS: 379 445 984

Please contact the above company for all processing described in this privacy policy. For processing where SHISEIDO GROUP EMEA has joint controllers, the arrangements between us and our joint controllers provide that we are in charge of collecting data subject claims.

9.Your rights

In accordance with the relevant legislation, you have a right to access, rectify, and erase the information we have about you, provided that processing your personal data may be required to provide our services.

You have also a right to object, for legitimate reasons, to the processing of your information. If you decide to object to the processing of your information for legitimate reasons, you will understand that we will not be able to allow you the access and use of all or part of our websites and applications and/or all or part of products and services available on our websites and applications.

Such rights shall be exercised under the conditions defined by relevant regulations and authorities.

You can exercise your rights by contacting us as mentioned in Section 10 above.

10.Which laws apply to this privacy policy and where to file a claim?

This privacy policy is governed by the laws the country where SHISEIDO GROUP EMEA is established and, as of 25 May 2018, by the General Data Protection Regulation 2016/679 of 27 April 2016 (“GDPR”) and/or the local implementing provisions on the GDPR of the related state. Please note that this privacy policy may evolve in order to take into account the new rules deriving from the GDPR.

You have the right to file a claim with the Data Protection Authority where SHISEIDO GROUP EMEA or its joint controllers are established and of your country of residence.