L'eau d'Issey

Cush cush
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CUSH CUSH

A playful reinterpretation of the iconic cushion in a fragrance version.

What’s a new way to apply fragrance that’s practical, playful, innovative?
Cush Cush!

A soft touch, a quick caress on the skin?
Cush Cush.

A midday touch-up?
Cush Cush again..

CUSH CUSH

A new way to apply, a new texture in a fun take-along version.

L’Eau d’Issey is reinventing itself through three of its iconic women’s fragrances, now available in small, pocket-size tubes, in three colors.

Silver for L’Eau d’Issey
Coppery rose for Nectar.
And pink for L’Eau d’Issey Rose&Rose.

These new versions aren’t classic bottles, but tubes equipped with a cushion-style foam applicators. A simple touch delivers a dose of fragrance in the form of a cream, but in the same concentration and with the same staying power as the original. An alcohol-free and dermatologist-tested composition. A non-sticky texture in a soft touch formula. The fragrance is easily applied with a simple, playful gesture and offers a pleasant satin finish.

1 Cush Cush
240 days of use (three applications per day)
721 cushes

Fragrance

L’Eau d’Issey. A fragrance of discovery, L’Eau d’Issey is inspired by the clear and natural simplicity of water enhanced by a few flower petals. A single drop of water applied to the skin.

A delicate, aquatic freshness, pink lotus, bouquet of white flowers, and woody base notes. An iconic fragrance.

Essence

  • White flower

  • Precious Woods

  • Lotus Rose

L’Eau d’Issey
Cush Cush

Eau de toilette

Available in 20ml

#CushCushandGo

Can’t wait to experience our Cush Cushes this summer? Rediscover a white lily for L’Eau d’Issey, a white rose for Nectar d’Issey, and a pink rose for L’Eau d’Issey Rose&Rose.
And you, which one will you choose?
#isseymiyakeparfums #cushcushandgo #roseandrose #nectardissey #leaudissey #movedbynature #fragrance
...

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What’s a new way to apply fragrance that’s practical, playful and fun?
Cush Cush!
Are you ready to play with us?
#isseymiyakeparfums #cushcushandgo #roseandrose #nectardissey #leaudissey #movedbynature #fragrance
...

192 1

Cush Cush: the fun perfume touch-up, the ultimate on-the-go experience.
When? Anytime.
Why? To never leave your fragrance behind!
How? Simply Cush Cush and go.
#isseymiyakeparfums #cushcushandgo #roseandrose #nectardissey #leaudissey #movedbynature #fragrance
...

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