Each person experiences a singular relationship with its fragrance. 

The fragrance becomes part of oneself and may be linked to emotions and sensations like an alter ego. It may even reveal another aspect of oneself, keen to embark on unique adventures. Speaking about unique adventures, the iconic fragrances L’Eau d’Issey and L’Eau dIssey pour Homme take us on a new olfactive journey with their new nomadic format : IGO. With its innovative format, the bottle stays and the cap is ready to go, one is always keen for a getaway, whether it is at home or far away. Issey Miyake Parfums has the pleasure of inviting a couple of Parisian influencers (@jaimetoutcheztoi) to express their bond with their fragrance, their Alter IGO.

IGO & a nomadic universe


“I fell in love with the design of the new IGO bottle. It looks like a sculpture, minimal and poetic.”

The frosted color of the fragrance and the modern IGO format of L’Eau d’Issey is an invitation to discover both familiar and unknown horizons. With its floral and fresh notes, and a touch of white flowers, the fragrance evokes a certain intimacy. It reflects one’s personality when it touches one’s skin. Alice (@jaimetoutcheztoi), likes to showcase her IGO bottle in her bedroom, on the shelf, among her favorite tiny sculptures and books, while the innovative and nomadic IGO cap is placed in her handbag on a daily basis. 

At every moment, IGO stays close to your hand, wherever you may be.


IGO & its carry-on format


“I’m captivated by the geometric squared look of IGO. The cap is practical, and suitable for travels.”

The fragrance L’Eau d’Issey pour Homme in its IGO format is part of the essentials in one’s daily life. For the influencer JS, the perfect spot for his IGO bottle is right next to his daily skincare routine, and the cap in his carry-on luggage. The perfume matches his nomadic personality, and represents another part of himself. The freshness added to the spicy woody scent of the fragrance embodies his quest of movement and freedom.


Alter IGO & complementarity – For both

“Our Alter IGO is about balance and complementarity, the additional touch that gives us confidence to start the day.”


What matters to Alice and JS when they chose a fragrance is finding an alter ego that completes themselves. The scent that they pick is meant to enhance their personality. Just like mirrors, the fragrance reflects numerous scents, similar to the different aspects of one’s personality. What you see on the surface might hide multiple reflections.

Their Alter IGO, with its two in one format is about duality – it is about the blend of the fragrance with their own character, their fashion looks, their original works and their bold attitudes. A reflection of their own.



As wayfarers, Alice & JS form a couple of influencers (@jaimetoutcheztoi) who embody a singular and visionary universe. They work together mainly in fashion and they have a common passion for travel. Starting from Los Angeles to their Parisian home, the couple reveals their Alter IGO through their nomadic personality.


Happy Father’s Day! Bold, tender and some kind of a hero: celebrate your dad with the dynamic spirit of L’Eau d’Issey IGO!
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#isseymiyakeparfums #fusiondissey #bornfromfusion #movedbynature #fragrance

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On Father’s Day, offer the pureness and freshness of L’Eau d’Issey Pour Homme: a citrusy and spicy fragrance to celebrate your special moments!
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#isseymiyakeparfums #leaudisseypourhomme #movedbynature #fragrance

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When Fusion d’Issey meets the nomadic IGO cap: dare and adventure on the go.
#isseymiyakeparfums #gowithIGO #fusiondissey #bornfromfusion #movedbynature #fragrance

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Fusion d’Issey IGO: the new innovative format for Fusion. An ideal bottle to use on the go whenever you need a spray of energy and vitality!
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Welcome Fusion d’Issey in the IGO family! A new, nomadic format to take your favorite fragrance on your next adventure: just take it with you for a quick spray wherever you go, at any time.
#isseymiyakeparfums #gowithIGO #fusiondissey #bornfromfusion #movedbynature #fragrance

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Faceted like a hand-carved stone, the iconic black cap of the original Fusion now plunges into a color that evokes the magic of obsidian: meet the new force and intensity of Fusion Extrême.
#isseymiyakeparfums #fusiondisseyextreme #bornfromfusion #movedbynature #fragrance

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When the extreme coolness of deep currents meets the heat of underwater volcanoes, a fusion of an unprecedented intensity begins, crafting the contrasting design of Fusion Extrême.
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