HIDDEN SURPRISES WITH A DROP D’ISSEY
What if you could be surprised by nature? At the heart of a new fragrance for women by Issey Miyake, a drop d’Issey, is a story of a crystal clear drop of water that captures the essence of nature to reveal its hidden beauty. Look through its mesmerizing transparency and you will dive into a surprising adventure.
a drop d’Issey gives a new perception unto the world. The round-shaped bottle is an invitation to a world of poetry, where each drop delivers nature’s secrets and a variety of emotions and scents. Joyful, optimistic, the fragrance and its singular bottle design look forward, towards a quest of beauty, of an uncatchable flower balanced by carefully selected ingredients. Follow the path of the drop, and go behind the scenes of the new fragrance, a drop d’Issey.
Can you see the unsuspected beauty of nature? a drop d’Issey reveals what is invisible to the naked eye. The lilac scent of a drop d’Issey comes from an “uncatchable” flower, that is revealed through the expertise of the perfumer Ane Ayo. Within the heart of the perfume, the feminine scent of lilac blends with almond milk accord bringing an enveloping accord. The solar feminine composition lies on a base of creamy and musky note, adding softness to the experience. A complex simplicity that is possible thanks to the perfect harmony created by nature and enhanced by the perfumer in creating a drop d’Issey.
“ ‘Drop’ was the watchword from the very start… a drop that could amplify the power of imagination and creativity… By recreating a flower that doesn’t deliver its secrets in perfumery, I captured the smell of an uncatchable flower whose scent can’t be extracted for use in a perfume. Therefore, it needs to be recreated with other materials. The aim was to create a unique flower.”
A window unto the world. Looking through the bottle of a drop d’Issey is like observing through a bubble, curved lenses, a magnifying glass. Is it an optical illusion? It might be. The bottle has been crafted by the American designer Todd Bracher, to imitate a drop of water in one unique bottle, with a built-in cap. A gentle press releases a spray of daydream, ready to bring you to familiar and unknown places. The flask is clear and pure, making way for surprises through its prism. The drop-shaped bottle is both reassuring, and surprising. Is it really a round shape? Change your point of view, look closer and be amazed.
“For me it was important to try to capture the essence of the liquid in a form, and to find a way to let it look new again… Just as how light passes through water, we wanted to recreate that through the fragrance.”