FEEL THE BEAUTY OF THE WORLD

There is more to the world than meets the eye. In a fast-paced environment, it may be time for us to stop for a moment and to feel the beauty of the world. For Earth Day, Issey Miyake invites you to change your gaze upon the world, through the eyes of Minh T (@thismintymoment), the Los Angeles-based photographer and art director. See the unseen, enjoy the hidden details within nature and your surroundings through the bloom of the new feminine fragrance a drop d’Issey. The artist explores purity and beauty from a different perspective, while taking the time to celebrate and acknowledge that we are part of an immense ecosystem. Things are how we choose to see them, so let’s explore the poetry of nature.

“Moments from nature always reset my mood, and change my perspective. An early morning hike through a forest of oak trees, a sunset watching the desert heat recede and animal life reappear, a weekend by the ocean feeling the force of the tide and the whip of the wind, or simply looking at drifting clouds …”Minh T from
@thismintymoment

For Earth Day, we would like to take a step back. To look at our planet and perceive its changes. This day serves as a marker and reminds us to summon our capacities as individuals and as part of a collective to heal our world for future generations. Just like every drop matters in the ocean, every single action counts. Water is a unique source of inspiration for Issey Miyake, as for Minh T, who is fascinated by its transformative quality, from solid to liquid, to vapor. It instills emotions, like calm, passion, motion and engagement. It has the ability to immerse us and reflects a range of feelings that we may experience. This is captured in a single bottle of  a drop d’Issey, where the round bottle invites us to discover a new territory, to see not only with one’s eyes but with one’s mind and heart.

“There is perfection in how nature uses the circular shape and I love to capture that in my content creation. You find the round shape in the calming ripples on a lake, in a dew drop hanging from a vine or droplet on a leaf. Nature has fashioned beautiful round stones, circular entrances to caverns and reflected circular patterns of shadows onto the palette of my photography” Minh T from
@thismintymoment

As much as we are connected with nature, we often fail to witness its beauty. Through Minh T’s works, nature is surprising, in its subtle details. The artist remembers a beautiful surprise offered by nature – a souvenir after a snowstorm, where forms of plant life are covered with the white coat, waiting for an opportunity to bloom again. Similarly, morning dew charms Minh T in an artistic way. It reveals a complex yet delicate beauty. A drop of water is pure and full of life, inspiring a fresh dimension and new emotions. 

The first impressions about the round bottle of    a drop d’Issey were for Minh T. like looking through a magnifying glass that bends and shapes one’s view. The circular shape stands out, in perfect form, like the natural world and it inspires his content creation. It is an interpretation of nature, with the revelation of a fragrant surprise, fresh and floral, that leaves a memory on one’s skin. Each drop of the perfume counts; the built-in cap delivers the necessary, while the bottle created with 5% recycled glass and the paper of the outer packaging, which was made from sustainably managed forest materials, have been designed to respect nature. A blend of ethical and sustainable ingredients complete the perfume. Let us pause and feel the sense of beauty. 

Biography

Minh T is a photographer and art director from Los Angeles. He claims to be a “modern surrealist”, exploring his surroundings, from urban to natural landscapes. His background of architecture and graphic design influences his photographic style on his Instagram account. In 2017, his account was awarded the prize “Best Individual Instagram”, by Surface Magazine. Through his works, he manages to transform our perspective upon the world, by subliming ordinary locations. He loves exploring the circular shape in his creations and how one’s perception changes when you look at nature at a smaller and macroscopic scale.

#movedbynature

Feel surprised by nature with a drop d’Issey. Inspired by water in its most essential form, the unique bottle design mimics the shape of a water drop providing a sense of discovery in sight and smell.
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Feel surprised by nature with a drop d’Issey. Inspired by water in its most essential form, the unique bottle design mimics the shape of a water drop providing a sense of discovery in sight and smell.
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